Home to the economic juggernauts of Germany, the UK and France, as well as smaller but arguably more unique economies such as Greece, Portugal and Scandinavia, Western Europe has long been a haven for strategic decision-making centres and multinational headquarters.
The region is characterised by major B2B and government spending power and consumers with some of highest disposable incomes in the world. Opportunities for business are many, but competition is fierce as companies jostle for position and disruptive technologies re-imagine established business models at an increasingly rapid pace.
We have consultants on the ground in France, Germany, Greece, Italy, Spain, Switzerland and the UK. They provide the local research, customer and industry interviewing, business partner meetings, on-site observation and culturally-informed analysis that forms the foundation of the accurate data, reliable insights and strategic advisory valued by our clients.