26-Feb-19, TechNode
Social e-commerce platform Pinduoduo is expanding into China’s booming cross-border e-commerce business in an effort to meet growing demand for quality goods at lower prices, by offering social tools for discounted group buys.
%20Jill%20Shen_TechNode.jpg "Chinas Pinduoduo eyes high end buyers in cross border e commerce launch (c) Jill Shen TechNode")
Image: Jill Shen / TechNode
An invitation-only version of the platform, dubbed Duoduo International, has been up for select merchants already on its main platform, as well as prospective sellers.
There are four store types, including a hypermarket format for sellers with at least 35 registered brands, and a flagship store for merchants with exclusive brand distribution rights.