Client: Medical software company

Go-to-market | Technology, media & telecom | Western Europe, Middle East

Client benefit 

Competitive insights on pricing and discounting, resources and value propositions, paired with insights on customer requirements and willingness to pay, provided the hard data and guidance our client needed to prioritise markets and develop its own pricing model and competitive positioning for each country.

Case 0105 clinical trial software competitive strategy europe middle east

What we did

For a UK-based medical software player expanding into Europe and the Middle East:

  • Calculated clinical trial workflow software addressable market size by segment
  • Looked into market saturation, who plays where and customers' willingness to pay
  • Identified priority markets and potential sales prospects
  • Recommended competitive strategy, value proposition and pricing for each target market 

Find out more

Visit the Technology, Media & Telecom practice:

Practice technology media telecom

 Email the Technology, Media & Telecom practice